EVERYONE THOUGHT OBI CUBANA WAS CRASHING- BUT THEY DIDN’T SEE THE FULL PICTURE

Anonymous Insider Shares

When the videos first hit social media, even I was shocked.

Men throwing out chairs. Security locking gates. A popular Abuja lounge being forcefully vacated. And then the whispers started spreading faster than the clips themselves.

“Obi Cubana is broke.”
“His empire is falling.”
“EFCC is coming next.”

People love a downfall story — especially when it involves someone who once seemed untouchable.

But I knew something most people didn’t.

I had been around the situation long before it went viral. Long before bloggers turned a legal issue into a financial obituary. What the public saw was chaos. What they didn’t see was context.

The truth is simple but uncomfortable: not every eviction is a collapse.

That Abuja lounge wasn’t thrown out overnight because money finished. It was the end result of a long-running property dispute — ownership claims, court processes, family disagreements that had been quietly brewing for years. The kind of issue that doesn’t trend until enforcement finally happens.

When the court order was executed, cameras were ready. Phones were raised. And in minutes, a narrative was born.

Nobody asked questions.
Nobody waited for facts.
They just wanted drama.

I remember seeing people mock him online, saying, “This is how all big men end.” But those same people didn’t notice something else happening at the same time — quietly, deliberately.

While social media was shouting “collapse,” Obi Cubana was launching new projects, finalizing large-scale investments, and pushing forward plans that don’t look like the moves of a man in financial distress.

What many don’t understand is this:
Big businessmen don’t avoid disputes — they manage them.

Loss of one location doesn’t erase an empire. A court case doesn’t cancel decades of strategy. And one viral moment doesn’t define a legacy.

I saw how calm he was about it all. No panic. No public rant. Just a short response, and silence. That kind of silence doesn’t come from someone cornered — it comes from someone who understands timing.

The internet moved on, as it always does. Another story replaced his. Another name trended.

But the lesson stayed with me.

In Nigeria, success makes you visible. Visibility attracts rumors. And rumors grow loudest when people are waiting for you to fail.

So no — Obi Cubana didn’t “crash.”
What happened was a legal battle made public, exaggerated by a society that confuses noise for truth.

And if there’s anything this episode proves, it’s this:

Not every fall you see online is real.
Some are just moments — caught on camera — waiting to be misunderstood.